Marc Falsetto, CEO of Handcrafted Hospitality, said his company intends to double its employees as it expands its restaurant holdings statewide. His Lauderdale-by-the-Sea firm will start with a restaurant opening in Plantation.
Handcrafted Hospitality currently employs 400 people at the restaurants it operates now, including Henry’s Sandwich Station; the Apothecary;Pizza Craft Pizzeria; Anthony’s Pronto Kitchen in Fort Lauderdale; as well as Tacocraft Taqueria & Tequila Bar, a chain of Mexican restaurants in South Miami, Fort Lauderdale, and Lauderdale-By-The-Sea. Handcrafted Hospitality’s restaurants are projected to earn $25 million in revenue in 2022 and $40 million by the end of 2024, a company spokeswoman stated.
In the next three years, Handcrafted is “doubling its footprint,” Falsetto says, which could bring its staff count to 800 people. Falsetto said with the state’s economy surging, this is a great time to expand his company’s brands, and add some new, sophisticated concepts.
“Florida is going through a boom right now, with the influx of all these people migrating and moving to this state,” he said.
Falsetto’s concepts once included Rok:Brgr and Himmarshee Public House, but Handcrafted sold Public House and the lease for Rok:Brgr was expiring, so the company decided to focus on the growth of Tacocraft, which made its debut in 2013.
The fourth Tacocraft is coming to a 4,000-square-foot space at 321 North University Drive at Plantation Walk. It will employ between 65 and 70 workers and its seating will include an indoor and outdoor bar, plus two patios.
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